Because we have all the professional equipment to really get your rings clean that you would not find at home. Home jewelry cleaning solution is good for removing dirt, makeup, hand cream and other common products that make your jewelry dirty. What it is not good for is removing the tiny scratches in the gold or platinum that make the metal appear dull. When we clean your jewelry for you, we first polish the jewelry on a buffing wheel using a compound called rouge which removes the scratches. Then the jewelry goes into an ultrasonic cleaner that uses high frequency sound waves to loosen any dirt that has embedded itself under stones, inside hollow ring shanks and other hard to clean places. Finally, we use an industrial steam cleaner to blast off all the things that the ultrasonic cleaner loosened. This process only takes a few minutes but the result is much better than you would ever be able to achieve at home. Best of all, this service is free and we will inspect your jewelry to make sure everything is OK at the same time.